PMP: Specialist Insurance for bloggers and influencers
Personal Media Protection Insurance (PMP) provides financial protection if someone brings a case against you in any geographical/court jurisdiction worldwide.
As a blogger, vlogger, or influencer, the risks you're exposed to are global. Specialist cover is essential.
What if...
Everything you do and say on social media could affect the reputation you’re building, and if you inadvertently defamed someone or breached someone’s intellectual property, you could have a costly lawsuit on your hands.
Personal Media Profile Insurance (PMP) is an affordable insurance policy that will help you if you get into these sorts of difficulties. It’s an essential piece of armour for anyone who could be sued for making a mistake - and especially important for influencers and bloggers, who are looking to make waves online.
What does Influencer Insurance cover?
Influencer insurance and blogger insurance are forms of PMP insurance, which will pay for your legal costs in fighting allegations, as well as any damages you are liable for and payments made towards claims resolution. It covers:
How will it protect me?
PMP insurance helps with:
Watchdog Tells Vloggers to Stop Hiding Product Placement
Vloggers were recently criticised by the advertising watchdog for not revealing that they were paid to promote commercial product. They were paid to praise Oreo biscuits, but did not label the promotions as advertising. The Advertising Standards Authority warned all “vloggers” that they will be in breach of advertising regulations if they mislead audiences by blurring the lines between commercial and editorial content.
Don’t leave it to chance – your reputation is your livelihood. Talk to us about Bloggers' Liability and make sure you’re safe online. We can also help you review your contractual obligations to see where your risks lie.
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Tech-based business is 24/7, global and borderless, always exposing you to new risks and liabilities - often in unfamiliar places. As the law struggles to keep pace with technology, insurance can provide a real safety net if you fall foul of changing legislation.
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