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Bloggers’ & Influencers’ Liability

PMP: Specialist Insurance for bloggers and influencers

Personal Media Protection Insurance (PMP) provides financial protection if someone brings a case against you in any geographical/court jurisdiction worldwide.

As a blogger, vlogger, or influencer, the risks you're exposed to are global. Specialist cover is essential.

What if...

  • Are you talking about products or celebrities? What if you get your facts wrong, offend someone or just say the wrong thing?
  • Are you posting images? Do you have the right permissions and licences? What if you use last season’s product image? Aerial shots from drones require particular permissions.
  • Are you publishing someone else’s review? Who owns the copyright – you or the author?
  • Are you promoting a product? Have you declared your interest to your readers?
  • How safe is the data of your subscribers – and how good is your Privacy Policy?

Everything you do and say on social media could affect the reputation you’re building, and if you inadvertently defamed someone or breached someone’s intellectual property, you could have a costly lawsuit on your hands.

Personal Media Profile Insurance (PMP) is an affordable insurance policy that will help you if you get into these sorts of difficulties. It’s an essential piece of armour for anyone who could be sued for making a mistake - and especially important for influencers and bloggers, who are looking to make waves online.

What does Influencer Insurance cover?

Influencer insurance and blogger insurance are forms of PMP insurance, which will pay for your legal costs in fighting allegations, as well as any damages you are liable for and payments made towards claims resolution. It covers:

  • Negligent mis-statement & defamation – accidental or on-purpose comments
  • Infringement of intellectual property rights: using images, ideas, performances, logos, written work that belongs to others
  • Breach of licence – for example, licences for using someone’s trademark and/or copyrighted material
  • Plagiarism - ripping off someone’s creative idea
  • Breach of confidentiality or invasion of privacy: sharing secrets
  • Failure to give credit or correct attribution of authorship: not giving credit where it’s due
  • Negligent transmission of a computer virus
  • Negligence
  • Civil liability – a broad cover, where if it's not excluded, it’s covered
  • Crisis containment costs: e.g. your PR agency bill

How will it protect me?

PMP insurance helps with:

  • Indemnification and defence costs: legal expenses cover to defend your cause in a dispute - right through to the High Court if necessary
  • Payments towards compensation costs
  • Payments towards claims against your employees or someone else noted on your policy

CASE STUDY

Watchdog Tells Vloggers to Stop Hiding Product Placement

Vloggers were recently criticised by the advertising watchdog for not revealing that they were paid to promote commercial product. They were paid to praise Oreo biscuits, but did not label the promotions as advertising. The Advertising Standards Authority warned all “vloggers” that they will be in breach of advertising regulations if they mislead audiences by blurring the lines between commercial and editorial content.

Don’t leave it to chance – your reputation is your livelihood. Talk to us about Bloggers' Liability and make sure you’re safe online. We can also help you review your contractual obligations to see where your risks lie.

Talk to us today.

You can call us to talk more about your business insurance on

How Your Business Will Be Covered

Bloggers' & Influencers' Liability
Bloggers' & Influencers' Liability
Business Interruption Insurance
Business Interruption Insurance
Business Protection
Business Protection
Cast and Crew
Cast and Crew
Credit Insurance
Credit Insurance
Cyber Risks Insurance
Cyber Risks Insurance
Directors & Officers Liability
Directors & Officers Liability
Employers' Liability
Employers' Liability
Employment Practices Liability
Employment Practices Liability
Errors and Omissions Insurance
Errors and Omissions Insurance
Film Errors and Omissions
Film Errors and Omissions
Intellectual Property
Intellectual Property
Key Person Insurance
Key Person Insurance
Legal Expenses
Legal Expenses
Media
Media Portfolio
Motor Insurance
Motor Insurance
Negative, Film & Videotape
Negative, Film & Videotape
Pensions and Benefits
Pensions and Benefits
Production Company Insurance
Production Company Insurance
Professional Indemnity
Professional Indemnity
Property & Equipment
Property & Equipment
Public & Products Liability
Public & Products Liability
Travel & Personal Accident
Travel & Personal Accident
Trustee Liability
Trustee Liability

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Testimonials

What Our Clients Say

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“I just love it that you are all in the loop of what we are doing.”

Cathy H, Artichoke

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“Thanks very much for your excellent service. You seem to be alone in the whole insurance world in understanding our business and its needs!”

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“Your colleagues were amazing in helping me after hours. They were professional and very quick in dealing with me.”

Antoine D

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These guys are the only insurance people I will tolerate speaking to these days, as they are actual humans (with both a brain and a heart!) and offer very good packages too - they answer calls and emails promptly and when I had an issue recently with my bank were very helpful to get it fixed.

George

La Playa business client

Specialist & Independent

La Playa's specialist Mediatech team can help you protect your business with smart, flexible, high-performance insurance - with a friendly human UI. We understand the risks and pressures you face - and we speak your language. We’ll support you with great advice - helping you make good decisions for your organization. Our specialist policies can help streamline costs, and we’ll always help you stay ahead of the game in managing risk.

As a Lloyd's broker, La Playa has solutions for even the most complex risks, and our services also include Business Protection and Employee Benefits. But what does "Boutique Service" actually look like?

The La Playa Way: Your Personal Risk Concierge

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1

Careful listening to really understand your needs and priorities


2

As much help as you need with completing forms to provide risk information


3

A discreet and complimentary appraisal* to assess the risks and ensure you have the right coverage where you need it


4

An independent market review - so you don’t have to shop around comparing policies, cover limits, risks covered and smallprint exclusions


5

Careful monitoring of the carriers’ financial strength, claims and customer service


6

An independent recommendation of the best policy for you - and why


7

Specialist policy wordings from underwriters who have demonstrated excellence and deep understanding of your risk exposures. We have analyzed a wide range of policy wordings and have selected only the best for our panel. Our advisers have a deep working knowledge of these policies
*subject to insurer availability


8

An intelligently designed portfolio of protection across multiple asset classes, liabilities and territories


9

Advice on how best to manage your risks - to keep you safe but also to keep insurance costs down


10

A dedicated adviser so you can speak to the same person each time.


11

Expert guidance on valuations, security and risk management, and connecting you with specialist advisers and suppliers


12

Direct phone and email access to your adviser for questions and advice.


13

Policy documents emailed to you - no logins and passwords to remember


14

An advocate beside you if you make a claim - thinking laterally to mitigate the impact, making useful connections to get you back up and running, and driving through a swift financial settlement


...and more. La Playa’s Personal Risk Concierge promises only the best,
ensuring that every client we work with is given utmost priority.
No call centres, hold music, hidden fees. with La Playa, you are our most important client.

Advice You Can Trust

…from an expert who understands you

Tech-based business is 24/7, global and borderless, always exposing you to new risks and liabilities - often in unfamiliar places. As the law struggles to keep pace with technology, insurance can provide a real safety net if you fall foul of changing legislation.

  • Specialist insurance for media and digital
  • Independent, expert advice
  • Relationship-based service: right beside you when you make a claim
  • “Can do” culture
  • Seamless insurance across US and UK
Cast and crew super camera
Tracey McCreath ACII

Tracey McCreath ACII

HEAD OF MEDIA, ENTERTAINMENT & BROKING OPERATIONS

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