Welcome to La Playa Private Client. We can make sense of all your insurance needs - property, yachts and superyachts, high-performance and classic cars, private jets, art, wine and jewellery collections – and your liabilities too. We can pull multiple assets together on a single “portfolio” policy – or if you prefer, take care of each item separately.
Luxury assets can be complex and constantly in flux. We understand how your belongings move between several homes, perhaps in different countries. Maybe you have jewellery that travels with you – or perhaps you have art works on a yacht? We’ll take time to understand your lifestyle and your priorities, and give you independent advice on the best insurance protection available – as well as risk management measures like valuations and security to preserve the value of your property.
Our Personal Risk Concierge approach creates a safe space for you to live life to the full, enjoying your family, friends, and luxury assets wherever you are in the world - without worry or hassle.
La Playa is a registered broker at Lloyd's of London, an elite status which gives us direct access to the world's premier specialist insurance market.
If you're new to the UK or would like information in Russian or Mandarin, please click the links.
La Playa's Personal Risk Concierge service means advice you can trust - from an expert who understands you:
As a Lloyd's broker, La Playa has solutions for even the most complex risks. We're the antidote to impersonal, automated insurance. We'll give you personal, boutique-style service and a personal risk adviser to help you right through from registration to renewals and claims.
But what does "Boutique Service" actually look like? Show More1
Careful listening to really understand your needs and priorities
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As much help as you need with completing forms to provide risk information
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A discreet and complimentary appraisal* to assess the risks and ensure you have the right coverage where you need it
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An independent market review - so you don’t have to shop around comparing policies, cover limits, risks covered and smallprint exclusions
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Careful monitoring of the carriers’ financial strength, claims and customer service
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An independent recommendation of the best policy for you - and why
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Specialist policy wordings from underwriters who have demonstrated excellence and deep understanding of your risk exposures. We have analyzed a wide range of policy wordings and have selected only the best for our panel. Our advisers have a deep working knowledge of these policies
*subject to insurer availability
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An intelligently designed portfolio of protection across multiple asset classes, liabilities and territories
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Advice on how best to manage your risks - to keep you safe but also to keep insurance costs down
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A dedicated adviser so you can speak to the same person each time.
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Expert guidance on valuations, security and risk management, and connecting you with specialist advisers and suppliers
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Direct phone and email access to your adviser for questions and advice.
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Policy documents emailed to you - no logins and passwords to remember
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An advocate beside you if you make a claim - thinking laterally to mitigate the impact, making useful connections to get you back up and running, and driving through a swift financial settlement
“All I can say is that I am taken aback with the speed and efficiency of both La Playa and AIG. The last thing one needs after an unfortunate incident is a "hassle" and aggravation with the insurance aspect. A VERY BIG THANK YOU”
“[La Playa] did a brilliant negotiation on our behalf.”
“I have always been looked after in the best possible way. It's as simple as that.”
“I value [your] on-going personal flexible service, time and support”
“We've been very impressed by your hands-on approach and your pro-activity”
“The few claims that I have had to make have been dealt with in a very prompt and professional manner - thank you!”
“Thank you for the excellent way in which your team handled the claim we settled”
“Brilliant... really impressed with the fast response!”
“You've been brilliant!”
“Friendly, intelligent, up to the mark and full of common sense.”
“Second to none... thank you.”
“I will heartily recommend you, I think you are the best!”
“Many thanks for your help [...] I will certainly recommend you”
“Excellent customer service”
“Many thanks to you and the team for [such] great help”
+44 (0) 20 3865 0149 
